I’ve got a word — augre — to describe augmented reality (as opposed to VR or virtual reality). Currently social media and news call it “AR,” which is, I think, a geeksnob way of obfuscating things.
The neo-nazis and other fascists infesting America took a page from Orwell’s 1984, redefining their brand of hate as some kind of political alternative to the spectrum of what was, until this point in American political history, bounded by parties respecting the idea of democracy — or, at least, a republic.
It’s clear that the idea of “alt-” is the new Orwellian doublespeak. Alt-right. Alternative facts. This, friends, is doubleplusungood development. And while it’s thrilling in a “we’re going down the maw of the kraken” kind of way, it’s a danger sign about our society, and the validity of language as a means to describe the reality around us.